I love fashion, I love the different fabrics, materials, how they feel on the skin and how it serves us as an expression of our individuality and personality. How we can represent who we are and who we would like to be. It inspires us, defines us and expresses what moves us, where we come from, what we are interested in, what we believe in and to whom we feel belonging.
Different colours, patterns and cuts whose history and meaning have been shaped over the centuries. It underlines our individuality and uniqueness in dazzling colours, and infinite shapes. Imagination and poetry communicate them and encourage us to dream.
We celebrate them, we dream them, we pursue them-whether we like it or not, because fashion is global, a language that everyone understands.
But in today's fashion industry and social media, society usually pays attention only to the end product. Only the final product is presented at fashion shows, posted on Instagram and presented in elaborate animations on the Internet. And even if you get a so-called "look behind the scenes" and are shown how a garment or a handbag is produced, then it is not quite as it corresponds to the realities. In high-quality shots, the details are beautifully presented. But the more one is concerned with the fashion industry, the more it becomes clearer and how much more is behind it and how many problems are still hidden.
In summary, the great business success of global fashion companies, established to produce affordable clothing for all, has caused exploitation, waste and environmental damage on an unprecedented scale, in collaboration with the chemical industry, fiber and material producers, the finishing industry, and the retail trade.
Pollution, exploitation of natural resources, inadequate measures to protect the environment, such as inadequate sanitation and waste management, impose massive follow-up costs on society in the form of health risks and rising poverty. Rivers transport poisons from one country to the next, the wind carries pollutants in all directions and animals migrate across all continents. Environmental policy must therefore be international and implemented globally. We can no longer ignore environmental damage and must stop pretending that pollution in other countries does not affect us.
We need to rethink and we need sustainable, environmentally friendly alternatives.
After years of research and the numerous attempts to enlighten others, I wanted to do more. Change more, make it better yourself, because nagging is always so easy. And so I set myself the task of creating a luxury brand that is sustainable, social and transparent along the entire value chain. A brand where sustainability and environmentally friendly action are seen as a priority and the environment is treated as its own economy. Because although we use resources so generously, I am well aware that, as in any other economy, the resources of the environment will eventually be used up. A brand that sees people and their work as art, values it and a brand that convinces with authenticity and not with imagination. Through innovative, clean products, an aromatic production and an ecological value chain.
" Dont invest in fashion, invest in the world" -Vivienne Westwood